Director, Marketing Operations
(Ref #D2LDMO)

General Description:

Division/Department: Sales & Marketing

Type of Position: Full-time

Location: Kitchener, Ontario

Main Duties:

The Director, Marketing Operations will oversee/perform the following tasks:

• Manage Marketing Operations activities on a day-to-day basis
• Develop operational policies and processes and oversee adherence to these both within marketing as well as on a cross-functional basis
• Meet routinely with marketing management to collaboratively monitor and evaluate recent performance, plan, prioritize, and schedule upcoming tasks/initiatives, both strategic and tactical
• Manage and oversee marketing and operation support for global alliances and partners

Analysis and reporting:

• Create framework for budgeting process across marketing team and manage the tracking and reporting process with Finance
• Work with management to develop, deliver and enhance routine management and operational reporting, as well as necessary ad hoc reporting
• Provide and maintain tools for tracking key marketing metrics, trending, and forecasting
• Establish comprehensive approach for ROI analyses across all marketing activities and establish processes to constantly monitor and improve results

Marketing team support:

• Provide ongoing training for MAS, CRM, and other systems, as well as training for new users
• Establish and oversee key cross-functional processes where marketing is accountable
• Coordinate and administer delivery of resources between marketing team members and other groups in the company
• Provide marketing team "on boarding" and "off boarding" services
• Assist marketing teams and management with planning annual, quarterly and other marketing team meetings; handle logistics on finalized plans
• Oversee additional marketing team administrative support as mutually agreed

Marketing systems support:

• Work with marketing and sales organization and IT to maintain, identify, prioritize, schedule and deliver enhancements to the MAS, CRM and other marketing systems
• Verify existing data, data scrubbing, and data entry for MAS, CRM and other critical business systems

Work Experience and Qualifications:

Required professional skills:

• Skilled at analyzing/assessing business challenges/opportunities and in turn developing plans for addressing including the development of processes, accountabilities, measures and feedback loops
• Ability to create business plans, business cases / positive relationships at multiple levels with cross-functional stakeholders
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Proven team player who is both flexible and adaptable
• Ability to influence and make decisions
• Previous experience in eLearning, enterprise software and/or high tech solutions providers highly recommended
• Excellent written and verbal communication skills
• Financial management including budgeting, measurement, reporting and ROI analyses.

Other Requirements:

• Minimum of 7 - 10 years experience working in a marketing operations group or equivalent
• 3 - 5 years experience managing a marketing operations group
• Minimum 3 - 5 years experience managing MASs and CRM systems
• Strong management and communication skills
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
• Strong analytical and research skills
• Attention to detail
• Understanding of business operations and processes
• Advanced level usage of MAS and CRM systems
• Advanced level usage of Microsoft Office and Share-point

Education Recommendations:

• Bachelor degree in Marketing, Business Administration, Computer Science, Engineering or equivalent
• Graduate Degree preferred, MBA or equivalent