Marketing Manager, K-12 Education
(Ref #D2LMMKE)
General Description:
The Marketing Manager, K-12 Education, is responsible for the ongoing development and implementation of the Marketing Strategy and Plan for the K-12 sector. As a key member of the marketing team, the successful candidate will be the go-to person and will have primary responsibility for driving rapid adoption of Desire2Learn Products/Services in the K-12 sector to meet sales goals and corporate objectives.
The position is responsible for a range of responsibilities including research, developing market and channel strategy and plans, budgeting, competitive intelligence, creating marketing collateral, presentation and sales support materials, marketing campaigns, and other marketing related activities.
Division/Department: Sales & Marketing
Type of Position: Full-time
Location: Kitchener, Ontario
Main Duties:
- Key contributor to the development of the company's marketing strategy and owner of the K-12 Education sector plan.
- Deliver tactical execution on all aspects of the marketing & sales plan to achieve revenue and related targets
- Undertake primary and secondary research to obtain and maintain deep understanding of the K-12 Education sector
- Actively work with the sales team and scan the market to define market and customer requirements and future opportunities
- Utilize sector expertise to create company's position on addressing the needs of the K-12 Education sector
- Create marketing materials, collaterals that speak to the needs of the sector including brochures, case studies, white papers, presentations, and other
- Interface with other members of the marketing team to develop/adapt marketing campaigns/materials including lead generation, brochures, advertising, newsletters and other direct marketing materials to meet the needs of the K-12 Education sector
- Create sales support materials to ensure sales team can effectively communicate offerings
- Work closely with the sales team to launch and position new products in market
- Participate at trade shows and conferences for business development and speaking engagements
- Other marketing related assignments as required
- Create and manage metrics to measure and report on program effectiveness
- Develop and manage K-12 marketing budget
Work Experience and Qualifications:
- Must have 7 - 10 years plus experience in the K-12 Education sector
- Experience across the marketing mix including planning, implementing, and managing marketing initiatives encompassing Market/Competitive Assessment, Lead Generation activities
- Previous experience in eLearning, enterprise software and/or high tech solutions providers preferred
- Project management experience
- Excellent time management skills
- Ability to build positive relationships
- Ability to work independently and under pressure with constant changes and deadlines
- Excellent written and verbal communication skills
- Financial literacy
Education Recommendations:
- Bachelor degree in Education, plus Marketing, Business Administration or equivalent
- Graduate Degree preferred
We thank all applicants in advance for their interest. To make the best use of your time and ours, only those applicants whose profiles closely match our requirements will be contacted directly.
